Upsell Strategies That WorkWritten by Dan Brown
As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of first sale. Below are ten upselling strategies you can use to increase your profits.1. Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receive deluxe edition. 2. Money Upsell-You could offer people rights to sell product they are buying from your business. You could charge an extra $30 dollars to get reproduction rights. 3. Discount Upsell-If you're selling a product people may order again in future like shave gel, you could offer them a second can of shave gel at a discount. 4. Time Upsell-If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half off cover price. 5. Quantity Upsell-This is similar to discount upsell. The only difference is you increase discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount.
| | Where is your website? Why is it invisible? We can help you be seen.Written by malcolm james pugh
The QuestionsIts amazing how many businesses have spent good money on website design and still are getting little or no return on this investment. Try answering these simple questions. How much have you spent on you website? Maybe £5,000 ($10,000) or have you gone for all singing all dancing £15,000 ($30,000) site with animated pictures, frames and rolling pages. But question remains - what business benefit are you deriving from your site? How much more business are you getting because you have your website? Can you quantify and track incremental business you have received for investment you have made. When you search on what you consider a key word or phrase associated with products/services that you provide, where does your site appear in page rankings? Try Google, MSN and Yahoo, and try and find your site. If you are not on first page, ask yourself question - how many people searching for my key word/phrase will bother going to second page of results? .Now look at companies that are getting a high position in results - do you know why this is? These organisations are your key competitors and are taking business off you every day of week, in fact its 24/7 because net is always available across globe. The Answers The answer to this problem is quite simple. You have paid for someone to design a pretty website, not get you onto first page of results page. But its even worse than that, some of techniques they have used to make your site look nice may actually reduce your ability to be seen. Yes, that's right you have paid good money to become anonymous to your customers!
|
